Clowder
A Mobile Engagement App for the iMIS Ecosystem
Your members don’t just want access to your association, they expect it to fit seamlessly into their daily lives. Clowder is the leading mobile engagement solution built specifically for associations, and through Armstrong’s partnership with ASI, it integrates directly with your iMIS EMS.
That means your members get the connected, personalized experience they expect and your staff gets one more way to simplify the tech stack.
Why Mobile Matters More Than Ever
Today’s member experience is mobile-first.
- Members spend 4–5 hours a day on their phones.
- Push notifications outperform emails in engagement.
- 60%+ of web traffic already comes from mobile devices.
If your association doesn’t live where your members already are, you’re missing the chance to keep them engaged, informed, and connected.
Clowder was designed with this reality in mind. It’s not just a branded app. It’s a year-round mobile engagement platform that delivers events, content, and community right to your members’ pockets.
The Power of Clowder + iMIS
Through Armstrong and ASI, Clowder integrates with iMIS to extend the value of your AMS. Instead of another disconnected system, it becomes a natural extension of your existing member database.
That means:
- One connected experience → member records, preferences, and activities flow seamlessly between iMIS and Clowder.
- Real-time personalization → push the right updates to the right people, based on data you already have in iMIS.
- Simplified workflows → manage engagement in one place instead of across multiple systems.
So, fewer silos, smarter integrations, and more time for your staff to focus on strategy and not manual updates.
Features Built for Associations
Clowder brings together everything your members need in one intuitive app.
- Community & Networking
Private groups, direct messaging, and forums that keep conversations alive long after your annual meeting ends.
- Events in Their Pocket
Mobile agendas, speaker bios, and live updates ensure members are informed and engaged during conferences or virtual events.
- Push Notifications
Deliver urgent news or timely reminders that cut through inbox clutter and land directly on members’ phones.
- Content & Resources
Publish articles, videos, and updates that are searchable and available anywhere, anytime.
- Sponsorship & Revenue
Provide valuable visibility opportunities for partners through in-app ads, listings, and engagement.
Every feature is tailored to the needs of associations, not just generic communities.
Year-Round Engagement
Most associations struggle to stay connected outside of events. With Clowder, your members have a reason to come back every day:
- Daily notifications and fresh content drive repeat engagement.
- Networking tools create ongoing peer-to-peer value.
- Staff can keep the conversation alive between conferences, publications, or campaigns.
Instead of spikes of activity followed by silence, Clowder makes engagement a continuous experience.
A Strategic Partnership
Armstrong brings decades of iMIS expertise. ASI provides the platform. And Clowder adds the mobile engagement layer.
Together, this partnership creates a powerful advantage for associations:
- One ecosystem instead of multiple disconnected tools.
- Confidence that your AMS investment is extended, not replaced.
- Access to innovation without custom development or costly rebuilds.
This isn’t about shiny objects. It’s about better workflows, smarter integrations, and a future-ready member experience.
And plugging Zapier for iMIS into your strategy creates endless possibilities.
Better iMIS, in the Palm of Your Hand
Your association’s value doesn’t stop at your website or events. Members want to connect with you on their terms and on the devices they already use.
With Clowder for iMIS, you can:
- Put community and content at your members’ fingertips.
- Extend your AMS investment into mobile.
- Deliver a modern experience that matches today’s expectations.
And that’s Better iMIS.